Case study: Brand development
Reaseheath Students' Union
Turning a student association into
something students could genuinely
feel part of.
Client
Reaseheath College
Students' Union
Industry
Education
Year
2025
The challenge...
The Students’ Association lacked the visibility, relevance and credibility students expected, making it harder to build engagement and a genuine sense of community. We helped reposition it as a true Students’ Union, creating a bold, flexible identity and a more confident way of communicating across posters, social media, events and campus graphics. More than a new look, the brand gave students something they could take ownership of — a visible, credible platform that felt like a real part of student life.
What we did
We repositioned the organisation as a true Students’ Union, creating a bold, flexible identity and a more confident way of communicating. The new brand worked across everything from social media and posters to large-scale campus graphics, while giving students a visible, credible platform they could genuinely make their own.
The difference it made...
The new identity gave the Union a stronger, more joined-up presence across the college, making activities easier to recognise and promote. More importantly, it helped create a genuine sense of ownership — a Students’ Union run with students, for students — encouraging greater involvement and giving its activities more credibility across the student community.
What they thought...
For the students involved, the biggest change was that it finally felt like a real Students’ Union — something they were proud to represent, could use to encourage participation and that had a visible, active place in college life.
Their experience...
“It finally felt like a proper Students’ Union — something we could be proud of and genuinely make our own. The new identity gave us much more confidence to promote what we were doing and get other students involved.”
